Brand
Pop-Tarts
Made by
Kellanova
Aisle
Toaster pastries, waffles and oatmeal
Kind
toaster pastry
Barcode
00038000317316

Pop-Tarts

Pop-Tarts Frosted Strawberry

The strawberry-filled frosted toaster pastry, one of the best-selling flavours in the Pop-Tarts line.

Label check

Flagged ingredients7

Fails 4 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Red 40Synthetic dyesRED 40
Yellow 6Synthetic dyesYELLOW 6
Blue 1Synthetic dyesBLUE 1
High fructose corn syrupCorn syrupHIGH FRUCTOSE CORN SYRUP
Corn syrupCorn syrupCORN SYRUP
Soybean oilSeed oilsSOYBEAN AND PALM OIL
TBHQPreservativesTBHQ

Ingredients as listed

ENRICHED FLOUR (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, DEXTROSE, SUGAR, SOYBEAN AND PALM OIL (with TBHQ for freshness), BLEACHED WHEAT FLOUR. CONTAINS 2% OR LESS OF wheat starch, salt, dried strawberries, dried pears, dried apples, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), citric acid, gelatin, modified wheat starch, yellow corn flour, caramel color, xanthan gum, cornstarch, turmeric extract color, soy lecithin, red 40, yellow 6, blue 1, color added.

Source: the label filed with USDA’s branded food database (record 2739388). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More toaster pastry first, then the rest of the toaster pastries, waffles and oatmeal aisle. Each fails fewer than 4 of the checks; fewest flags first.