Brand
Pop-Tarts
Made by
Kellanova
Aisle
Toaster pastries, waffles and oatmeal
Kind
toaster pastry
Barcode
00038000551277

Pop-Tarts

Pop-Tarts Whole Grain Brown Sugar Cinnamon

A whole-grain version of the cinnamon toaster pastry, made with whole wheat flour and an unfrosted top.

Label check

Flagged ingredients2

Fails 2 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Corn syrupCorn syrupCORN SYRUP
Soybean oilSeed oilsSOYBEAN AND PALM OIL

Ingredients as listed

WHOLE WHEAT FLOUR, SUGAR, ENRICHED FLOUR (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), CORN SYRUP, DEXTROSE, SOYBEAN AND PALM OIL, BLEACHED WHEAT FLOUR, POLYDEXTROSE, GLYCERIN. CONTAINS 2% OR LESS OF maltodextrin, molasses, calcium carbonate, leavening (sodium acid pyrophosphate, baking soda), wheat starch, salt, cinnamon, sodium stearoyl lactylate, DATEM, gelatin, xanthan gum, niacinamide, reduced iron, vitamin A palmitate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), soy lecithin.

Source: the label filed with USDA’s branded food database (record 2739475). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More toaster pastry first, then the rest of the toaster pastries, waffles and oatmeal aisle. Each fails fewer than 2 of the checks; fewest flags first.