Brand
Pop-Tarts
Made by
Kellanova
Aisle
Toaster pastries, waffles and oatmeal
Kind
toaster pastry
Barcode
00038000581717

Pop-Tarts

Pop-Tarts Frosted S'mores

Chocolate, marshmallow and graham-flavoured filling inside a frosted toaster pastry.

Label check

Flagged ingredients5

Fails 4 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Artificial color (not named)Synthetic dyesCOLOR ADDED
High fructose corn syrupCorn syrupHIGH FRUCTOSE CORN SYRUP
Corn syrupCorn syrupCORN SYRUP
Soybean oilSeed oilsSOYBEAN AND PALM OIL
TBHQPreservativesTBHQ

Ingredients as listed

ENRICHED FLOUR (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), SUGAR, HIGH FRUCTOSE CORN SYRUP, DEXTROSE, SOYBEAN AND PALM OIL (with TBHQ for freshness), CORN SYRUP, WHOLE WHEAT FLOUR, BLEACHED WHEAT FLOUR, WHEY. CONTAINS 2% OR LESS OF molasses, cocoa processed with alkali, cornstarch, leavening (baking soda, sodium aluminum phosphate), milk chocolate (sugar, milk, cocoa butter, chocolate), salt, modified corn starch, natural and artificial flavors, soy lecithin, gelatin, egg whites, color added, xanthan gum.

Source: the label filed with USDA’s branded food database (record 2721405). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More toaster pastry first, then the rest of the toaster pastries, waffles and oatmeal aisle. Each fails fewer than 4 of the checks; fewest flags first.