Brand
Pop-Tarts
Made by
Kellanova
Aisle
Toaster pastries, waffles and oatmeal
Kind
toaster pastry
Barcode
00038000310317

Pop-Tarts

Pop-Tarts Frosted Blueberry

Frosted blueberry-filled pastry rectangles, two to a foil pouch.

Label check

Flagged ingredients7

Fails 4 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Red 40Synthetic dyesRED 40
Blue 1Synthetic dyesBLUE 1
Blue 2Synthetic dyesBLUE 2
High fructose corn syrupCorn syrupHIGH FRUCTOSE CORN SYRUP
Corn syrupCorn syrupCORN SYRUP
Soybean oilSeed oilsSOYBEAN AND PALM OIL
TBHQPreservativesTBHQ

Ingredients as listed

ENRICHED FLOUR (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, DEXTROSE, SUGAR, SOYBEAN AND PALM OIL (with TBHQ for freshness), BLEACHED WHEAT FLOUR. CONTAINS 2% OR LESS OF wheat starch, salt, dried blueberries, dried grapes, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), dried apples, citric acid, modified wheat starch, gelatin, yellow corn flour, natural and artificial flavor, xanthan gum, soy lecithin, caramel color, cornstarch, turmeric extract color, red 40, blue 2, blue 1, color added.

Source: the label filed with USDA’s branded food database (record 2739385). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More toaster pastry first, then the rest of the toaster pastries, waffles and oatmeal aisle. Each fails fewer than 4 of the checks; fewest flags first.