Brand
Kellogg's
Made by
WK Kellogg Co
Aisle
Cereal
Kind
kids cereal
Barcode
00038000012464

Kellogg's

Kellogg's Froot Loops

Ring-shaped corn, wheat and oat cereal in mixed fruit flavours.

Label check

Flagged ingredients6

Fails 2 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Red 40Synthetic dyesRED 40
Yellow 5Synthetic dyesYELLOW 5
Yellow 6Synthetic dyesYELLOW 6
Blue 1Synthetic dyesBLUE 1
Soybean oilSeed oilsVEGETABLE OIL (HYDROGENATED COCONUT, SOYBEAN AND/OR COTTONSEED)
Cottonseed oilSeed oilsVEGETABLE OIL (HYDROGENATED COCONUT, SOYBEAN AND/OR COTTONSEED)

Ingredients as listed

CORN FLOUR BLEND (whole grain yellow corn flour, degerminated yellow corn flour), SUGAR, WHEAT FLOUR, WHOLE GRAIN OAT FLOUR, MODIFIED FOOD STARCH, CONTAINS 2% OR LESS OF vegetable oil (hydrogenated coconut, soybean and/or cottonseed), oat fiber, maltodextrin, salt, soluble corn fiber, natural flavor, red 40, yellow 5, blue 1, yellow 6. VITAMINS AND MINERALS: Vitamin C (ascorbic acid), reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.

Source: the label filed with USDA’s branded food database (record 2736010). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More kids cereal first, then the rest of the cereal aisle. Each fails fewer than 2 of the checks; fewest flags first.