Kellogg's Krave Chocolate

Name: Kellogg's Krave Chocolate
Brand: Kellogg's

Crisp pillows of whole grain cereal with a chocolate-flavoured filling.

Label check

Flagged ingredients1

Synthetic dyesNone listed
Corn syrupNone listed
Artificial sweetenersNone listed
Seed oilsSoybean oil
PreservativesNone listed

Fails 1 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

Ingredient	Check	On the label as
Soybean oil	Seed oils	SOYBEAN OIL

Ingredients as listed

CHOCOLATE FLAVORED FILLING (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), SUGAR, WHOLE WHEAT FLOUR, WHOLE GRAIN OAT FLOUR, RICE FLOUR, CONTAINS 2% OR LESS OF brown sugar syrup, corn bran, oat fiber, salt, palm oil, natural flavor, beta-carotene for color, annatto extract color. VITAMINS AND MINERALS: Reduced iron, vitamin B1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin B6 (pyridoxine hydrochloride), folic acid, vitamin D3.

Source: the label filed with USDA’s branded food database (record 2723451). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More kids cereal first, then the rest of the cereal aisle. Each passes all five checks.

Kellogg's Krave Chocolate

Label check

What was flagged, and the words it was read from

Ingredients as listed

Same aisle, fewer flags

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