Brand
Cinnamon Toast Crunch
Made by
General Mills
Aisle
Cereal
Kind
kids cereal
Barcode
00016000171138

Cinnamon Toast Crunch

Cinnamon Toast Crunch

Square wheat and rice pieces dusted with a cinnamon-sugar coating; one of the top sellers in the cereal aisle.

Label check

Flagged ingredients3

Fails 2 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Canola oilSeed oilsCANOLA AND/OR SUNFLOWER OIL
Sunflower oilSeed oilsCANOLA AND/OR SUNFLOWER OIL
BHTPreservativesBHT

Ingredients as listed

Whole Grain Wheat, Sugar, Rice Flour, Canola and/or Sunflower Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color, Rosemary Extract. BHT Added to Preserve Freshness.Vitamins and Minerals: Calcium Carbonate, Vitamin C (sodium ascorbate), Iron and Zinc (mineral nutrients), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), Vitamin B2 (riboflavin), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.

Source: the label filed with USDA’s branded food database (record 2739277). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More kids cereal first, then the rest of the cereal aisle. Each fails fewer than 2 of the checks; fewest flags first.