Brand
Cinnamon Toast Crunch
Made by
General Mills
Aisle
Snack bars and fruit snacks
Kind
cereal and treat bars
Barcode
00016000506954

Cinnamon Toast Crunch

Cinnamon Toast Crunch Treat Bar

Marshmallow-bound bar made from the cinnamon sugar cereal; a snack-aisle cereal treat.

Label check

Flagged ingredients6

Fails 3 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Red 40Synthetic dyesRED 40
Blue 1Synthetic dyesBLUE 1
High fructose corn syrupCorn syrupHIGH FRUCTOSE CORN SYRUP
Corn syrupCorn syrupCORN SYRUP
Canola oilSeed oilsCANOLA AND/OR SUNFLOWER OIL
Sunflower oilSeed oilsCANOLA AND/OR SUNFLOWER OIL

Ingredients as listed

Cereal (whole grain wheat, rice flour, sugar, maltodextrin, dextrose, salt, canola and/or sunflower oil, trisodium phosphate, caramel color, iron and zinc [mineral nutrients], a B vitamin [niacinamide], vitamin B6 [pyridoxine hydrochloride], vitamin B2 [riboflavin], folic acid), Confectionary Coating (sugar, palm kernel oil, whey powder, soy lecithin), Corn Syrup, Crisp Rice (rice flour, barley malt extract, salt), High Fructose Corn Syrup, Fructose, Canola Oil, Sugar. Contains 2% or less of: Vegetable Glycerin, Maltodextrin, Calcium Carbonate, Sorbitol, Gelatin, Soy Lecithin, Salt, Cinnamon, Natural Flavor, Color (caramel color, annatto extract, yellow lake 5 & 6, red 40 lake, blue 1 lake), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), Iron and Zinc (mineral nutrients), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B2, (riboflavin), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.

Source: the label filed with USDA’s branded food database (record 2738605). The maker’s page for it is here. Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More cereal and treat bars first, then the rest of the snack bars and fruit snacks aisle. Each fails fewer than 3 of the checks; fewest flags first.