Brand
Cinnamon Toast Crunch
Made by
General Mills
Aisle
Toaster pastries, waffles and oatmeal
Kind
pancake mix
Barcode
00016000178076

Cinnamon Toast Crunch

Cinnamon Toast Crunch Complete Pancake Mix

Add-water pancake mix flavoured to taste like the cereal, with a cinnamon-sugar note.

Label check

Flagged ingredients3

Fails 2 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

IngredientCheckOn the label as
Canola oilSeed oilsCANOLA AND/OR SUNFLOWER OIL
Sunflower oilSeed oilsCANOLA AND/OR SUNFLOWER OIL
BHTPreservativesBHT

Ingredients as listed

Enriched Flour Bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Sugar, Whole Wheat Flour, Cereal Topping (whole grain wheat, sugar, rice flour, canola and/or sunflower oil, fructose, maltodextrin, dextrose, salt, cinnamon, trisodium phosphate, soy lecithin, caramel color, rosemary extract. BHT added to preserve freshness. Vitamins and minerals: calcium carbonate, vitamin C [sodium ascorbate], iron and zinc [mineral nutrients], A B vitamin [niacinamide], vitamin B6 [pyridoxine hydrochloride], vitamin B1 [thiamin mononitrate], vitamin A [palmitate], vitamin B2 [riboflavin], A B vitamin [folic acid], vitamin B12, vitamin D3), Defatted Soy Flour, Palm Oil, Leavening (baking soda, monocalcium phosphate, sodium aluminum phosphate), Brown Sugar, Dextrose, Cinnamon, Buttermilk, Salt, DATEM, Artificial Flavor.

Source: the label filed with USDA’s branded food database (record 2716584). Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More pancake mix first, then the rest of the toaster pastries, waffles and oatmeal aisle. Each fails fewer than 2 of the checks; fewest flags first.