belVita Soft Baked Banana Bread

Name: belVita Soft Baked Banana Bread
Brand: belVita

Soft-baked whole-grain breakfast cookies with a banana bread flavour.

Label check

Flagged ingredients1

Synthetic dyesNone listed
Corn syrupNone listed
Artificial sweetenersNone listed
Seed oilsCanola oil
PreservativesNone listed

Fails 1 of 5 standards. Read from the ingredient list below; what each check counts.

What was flagged, and the words it was read from

Ingredient	Check	On the label as
Canola oil	Seed oils	CANOLA OIL

Ingredients as listed

WHOLE GRAIN BLEND (CRACKED BUCKWHEAT, ROLLED OATS, RYE FLAKES), ENRICHED BLEACHED FLOUR [WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID], CANOLA OIL, SUGAR, WHOLE GRAIN WHEAT FLOUR, RAISIN PASTE, POLYDEXTROSE, BANANA PUREE, WHEAT STARCH, GLYCERIN, INVERT SUGAR, CORNSTARCH, MOLASSES, BAKING SODA, SOY LECITHIN, SALT, NATURAL FLAVOR (INCLUDES CINNAMON), FERRIC ORTHOPHOSPHATE (IRON), NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1). CONTAINS: WHEAT, SOY. MAY CONTAIN: PEANUT, TREE NUTS.

Source: the label filed with USDA’s branded food database (record 2737900). The maker’s page for it is here. Recipes change, and the pack you buy may print a newer list.

Same aisle, fewer flags

More soft-baked cookies first, then the rest of the cookies and snack cakes aisle. Each passes all five checks.

belVita Soft Baked Banana Bread

Label check

What was flagged, and the words it was read from

Ingredients as listed

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